Our Story
Founded by Claire Alter and Jennifer Madden in 2020, SUNSET & CO. began with a shared love of beautiful interiors and a belief that thoughtful design can transform how a space — and a moment — feels. What started as Alter Madden Interiors & Styling has evolved into a women-led styling agency spanning interior styling, home staging and B2B gifting.
Inspired by Sunset Boulevard, where the early seeds of our business were planted, SUNSET & CO. reflects both where we began and what we want our work to feel like: warm, beautiful, memorable and effortlessly inviting. Like a sunset, we believe the most meaningful design creates a feeling that stays with you.
Today, we help homeowners and businesses create lasting impressions — without the overwhelm. Whether styling a home, preparing a property for market, bringing a development to life or curating thoughtful gifts, our purpose is the same: to elevate life’s important spaces, moments and connections.
Creating impact, without the overwhelm.
We take care of the decisions, details and execution, making the entire process feel seamless, thoughtful and effortless.
OUR VALUES
The following values shape every project we take on:
Individual Approach: No two projects are the same. We approach each one with fresh eyes, creating a solution shaped by the space, client, audience and objective.
Balanced Sourcing: We thoughtfully mix high- and low-priced pieces where it makes the most sense — ensuring both style and value.
Creative Control with Trust: We lead with vision and expertise, while fostering confidence and collaboration with our clients.
Agility and Efficiency: We move quickly and decisively, adapting with ease to evolving needs and timelines.
Uncompromising Quality: We pivot when necessary — but never at the expense of the final result.